CAD is raising community awareness on the importance of community-based sustainable tourism (CBST) among indigenous people and local communities (IPLCs) in the Bakossi-Banyang Mbo landscape. So far, 69 village representatives (19 women and 50 men) from 18 villages now have improved knowledge and understanding of CBST via a series of sensitisation meetings held in Mbat and Nyasoso communities in the Bangem and Tombel Sub-Divisions respectively. These meetings helped to improve the buy-in of the IPLCs in this new initiative for them to claim ownership and control over the management of their natural and cultural resources and the benefits accruing from them.